Employer Branding - Target Groups & Personas in Hotel Operations, Part 2/5

The employer branding toolbox for hoteliers - online course series for your strong employer brand

In today's hotel industry, a convincing employer brand is the key to attracting and retaining talent. Our online course series offers you practical strategies and tools that you can implement directly in your business - flexible, modular and tailored to the needs of the hotel industry.

Content Part 2/5:
Employer Branding - Target Groups & personas in Hotel Operations

• Target group analysis and market research
• Developing and targeting personas

What makes the Employer Branding Toolbox special?

• Modular and flexible: You decide which courses are relevant for you - whether individually or as a complete series.
• Practice-oriented: Content specifically for the hotel industry with examples and tools that you can apply immediately.
• Efficient and compact: short, concise sessions provide you with in-depth knowledge and practical tips.

What is the aim?

This series of courses will help you to strengthen your employer brand, attract the right talent and position yourself as an attractive employer in the hotel industry. You will learn:

• How to strategically plan employer branding and put it into practice.
• How to better understand and target your target group.
• How to develop internal and external measures that really work.

What is inclusive?

• Course materials: Checklists, guidelines and practical tools for direct use.
• Expert knowledge: In-depth content specifically for hoteliers, supplemented by practical examples.
• Exchange: Time for questions and individual feedback on your challenges.

​Your added value:

• Flexibility: Book the courses individually or the entire toolbox
• Practicable content: Immediately applicable tips and tools for your employer brand.
• Practical relevance: Content specifically tailored to the challenges of the hotel industry.

Book your Employer Branding Toolbox now and shape your future as an attractive employer in the hotel industry!

Are you interested in the course but would prefer it in German? Then get in touch with Britta so that we can find a solution!