Behavioural Design
Behavioural Design (Fundamentals 2) is a four-day hybrid training that helps change, HR and transformation professionals turn behavioural insights into testable intervention prototypes and an implementation-ready blueprint.
Participants learn to map behavioural journeys, develop behavioural personas and pinpoint the decision moments where follow-through strengthens or breaks down. They also learn to analyse the decision environment (choice architecture) shaping these decisions and translate behavioural signals into implementable intervention components.
Many change initiatives fail not because the strategy is unclear, but because the intervention design does not sufficiently reflect how different groups actually decide and act in context. Fundamentals 2 addresses this gap with a structured workflow from behavioural observation and diagnostics to intervention architecture, prototyping and early testing logic. The programme is not a catalogue of “nudges”. It builds the capability to design interventions based on clear behavioural mechanisms, tailored to different employee groups and prepared for iteration before scaling.
The training works fully as a stand-alone format. It does not require prior analytics work and starts with observation and diagnostics before moving towards concrete, testable intervention design. For participants who want to add a data-driven perspective, Fundamentals 1 (Predictive Behavioural Analytics) can be a natural entry point.
Training structure
Days 1–2 (in-person, Amsterdam) – Diagnostics and intervention architecture
The in-person sessions focus on behavioural analysis and conceptual intervention design using real cases or a provided transformation scenario. Participants build core blueprint elements through paper-based mapping and guided design work, including journeys, personas, decision points and first intervention components.
Days 3–4 (live online, Zoom) – Tool-supported workflow and prototyping
The online sessions transfer the work into a digital workflow (Miro, Smaply, UXPressia, Figma). Participants refine prototype components, stress-test the intervention through structured peer review and testing considerations, and prepare the concept for rollout readiness without over-engineering.
The final part focuses on transfer: consolidating your outputs into a complete Behavioural Design Blueprint. You bring together the Behavioural Design Canvas, a mapped journey with decision points and decision environment, persona-based intervention logic and prototype components, and translate these into a practical digital workflow that supports implementation and iteration.
Details with agenda 
Training content:
- Behavioural foundations and diagnostic frame for change contexts (behavioural economics + cognitive psychology)
- Typical organisational barriers (uncertainty, perceived loss, effort and process costs, social influence, threats to autonomy)
- Using practical behaviour models (e.g., COM-B, Fogg) to structure diagnosis and design decisions
- Behavioural Journey Mapping: identifying decision moments where motivation weakens and execution becomes inconsistent
- Behavioural personas: group-specific barriers, motivations and context conditions
- Decision environment analysis (choice architecture) at key decision points
- Translating observations into design requirements and an intervention architecture (components + sequencing)
- Tool-supported workflow: transferring outputs into Miro, Smaply, UXPressia, Figma
- Prototyping key elements and defining what to test early before rollout
- Integration, refinement and rollout readiness in the Behavioural Design Canvas
- Finalising the Behavioural Design Blueprint for implementation teams (success criteria, testing and iteration plan, ownership)
What makes this training distinctive?
- a structured, step-by-step workflow from diagnosis to intervention architecture, prototyping and rollout readiness
- real change challenges (or a provided transformation scenario), anchored in guided mapping and design work
- explicit focus on behavioural mechanisms and decision environments, not a “nudge catalogue
- tool-supported transfer into a practical digital workflow for implementation and iteration
small-group format with high interaction, structured feedback and peer stress-testing
Who is it for?
- Change managers and transformation leads
- Organisational development professionals
- HR, People & Culture and L&D leaders
- Internal and external consultants working on behaviour-dependent change
- Professionals responsible for culture, engagement and decision environments
- Analysts and specialists working with behaviour-related data
Learning outcomes:
After the training, participants can:
- define the target behaviour of a change initiative and scope intervention design accordingly
- map behavioural journeys and identify decision points that drive adoption or drop-off
- develop behavioural personas and adapt interventions to group-specific barriers, motivations and contexts
- translate behavioural observations into design requirements and specific intervention components
- adjust decision environments (choice architecture) in implementable ways to improve execution in practice
- prototype key elements, decide what to test first, and refine the intervention before rollout
- compile an implementation-ready Behavioural Design Blueprint and hand over a digital workflow that supports iteration
Practical note
The in-person training sessions take place in Amsterdam. Full venue details will be shared in April 2026.
Early-bird plus:
The first three bookings for Fundamentals 2 receive an additional 10 per cent reduction on the early booking price.
(To receive the discount code without registering an account in the booking system, please send a short email before booking with the subject line “Discount Code Fundamentals 2 – Behavioural Design” and your booking code to [email protected])
